The newspapers and blog sites have been full of Nobu's bluefin shame over the past week or so. And quite right too. The spotlight of the imminent release of The End Of The Line which features the plight of endangered bluefin, is putting the celebrity-favourite restaurant under increasing pressure.
On Friday Greenpeace ran a full page advert in the London Evening Standard that we designed at UHC, and the story of celebrities' bluefin backlash has been reported from Hello! to the New York Post.
Follow the action on twitter: